Many culinary businesses in various regions. Even this increasingly tight business competition. Promoting is the most effective way in order to stall or restaurant we increasingly known and many customers who visit.
Open diner or restaurant into a very good business choice, because everyone needs to eat, so this business or evergreen perennial. However, because of the nature of the merchandise at the restaurant that is not durable, so homeowners should eat smart promotion at the beginning of the opening of the house to eat. If not, get ready capital to swell and swallow losses. Then, how does an effective way of promotion for the restaurant?
Some of these tips may be tried:
1. Perform a soft launch with the creative.
How can invite friends, relatives, and if possible public figure. Give the uniqueness that makes people want to try to come to your restaurant with a unique name or a unique menu that makes curious.Creative things, such as making a superhero outfit and put it on your marketer team, then air-demo in red light while giving out flyers cool.
2. Take advantage of social media.
We must have been aware that the fan page facebook and twitter is very powerful for use promoted. You can also use youtube or blog to introduce your restaurant to the audience. Diligent upload pictures of food there and give the impression that the image delicacy.
3.give the programs of interest to your customers.
It is often called loyalty program. For example, with certain purchases, then there is a gift or a special discount. Or give personal attention on your customers.
4. Strategy Up sell interesting.
Fishing rod with an attractive price of a product to lure customers to buy their products plus up-selling other products. For example, add the rice and complimentary free iced tea when it comes air-conditioned 3-or-4. For example, Soto bowl only 10 dollars, but satay, snack not included in the promotion program.
5. Cooperation with the community.
Give space, facilities and discounts for certain.example community football club fan community, the community of certain professions, the automotive community and so on.
6. Email and mobile marketing
Ask the email address or mobile phone number if there is a buyer, with this you can provide the latest updates on your restaurants any time to the buyer. But do not forget to ask the buyer if they are willing to be contacted via email or SMS if there is a promotion of your meal home. Because there are also buyers who often feel disturbed to receive promotions like this. Feared buyer will only run if we impose this way to them.
7. Blog and video
Make a blog about your restaurant through free blog like wordpress or blogger. With this home you eat can be known by the wider community. If possible make a video of your meal home and upload on social networks such as facebook and youtube. So that buyers feel attracted to come to your business.
8. Stickers promotion in places waiting
Small sticker on the restaurant we can be created and affixed in public places, especially places where a lot of people waiting and queuing such as toilets, bus stops and public transportation. Or you can also give a free car sticker in the parking lot bearing the name and photo of the food provided at your restaurant.
9. Make sure your cuisine tasty and fitting customers.
This is precisely what counts. The quality of the product. Good promo will indeed attract a lot of customers, but the products will create loyal customers and increasingly enlarged. This will provoke testimonials and power worth of mouth or word of mouth promotion (actually does from mouth to ear, hehehehe).
Okay, what about tips and tricks for the promotion of effective and inexpensive this restaurant? The above tips you can practice. Hopefully the above tips can be your reference in open stalls, eating house or restaurant. Hope it is useful
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